Simon Hammond

For two and a half decades, Simon Hammond has pushed the boundaries of traditional thinking to provoke creative change within Australian business. From his early career as an investigative journalist to today, as a successful business advisor, creative director and author, Hammond has consistently defined the real drivers of social change and consumer behaviour.

As the country’s most sought after brand strategist, Simon Hammond’s specialty is looking at why we do what we do before applying that insight into helping businesses better connect with their human customers.

He has founded four of the country’s most talked about creative agencies, created BE branding, the new benchmark in brand philosophy, strategically positioned and advised many of the nation’s most loved brands, authored three ground breaking books on consumer insight and created the world’s first theatrical rock show for business.

His research and development of the concept of belief within society and business has made Hammond a prolific speaker and business advisor in North America, Europe and Sth East Asia.