Wayne Baskin

If happiness is receiving what you ordered online, you can thank Wayne Baskin. He has won the Industry Recognition Award at the Online Retail Industry Awards which is the highest award an individual can receive in the Australian Online Retail Industry. It’s little wonder he’s been on the Top 50 People in eCommerce for the past 6 years and ranked Number 6 in 2021, as well as being a finalist for the BRW’s Best Rising Star Award.

Wayne Baskin started humbly enough as Booktopia’s first developer in 2008. In his first 5 years, he built the company’s bespoke website, their custom Warehouse Management System and was responsible for the implementation of the business’s pricing and inventory algorithms. All in all, the systems he built for Booktopia enabled them to grow to over $200 million in revenue.

Today, Wayne Baskin is responsible for the overall business strategy, vision and customer experience. Wayne recently co-founded the fintech startup Superhero. Superhero is an online trading platform giving people access to trade on the ASX with a clean and easy user interface with all the functionality of, at a much lower cost than, the current players in the market. The business grew to 10,000 members within the first 3 weeks of launching, blowing away the 12 month goal and continues to be a runaway success. Wayne continues to work in both businesses.

Wayne Baskin is a generous and thoughtful communicator who has a wealth eCommerce knowledge and experience. This allows him to produce actionable insights to business operations and strategy.